Cameras - Broadcast & Production
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From true cinematic spectaculars to stadium concerts to live sports on television, 3D is transforming entertainment.
NXCAM & AVCHD
The name for Sony’s camcorders based on AVCHD technology for demanding professionals
Features long recording times, high data transfer rates, file-based workflow
The innovative imaging of Cinematography and Digital HD.
Sony's HDV camcorders offer affordable cutting-edge imaging, interchangeable lenses and hybrid recording
Multi-format HD Camera Systems.
Outstanding picture quality, precise movements, high resolution, and versatile interfaces
Point Of View
Innovative camcorders using AVC HD codec compression.
By: Carolyn Braff, Managing Editor | Published on Sports Video Group on September 29, 2009
Louisiana State University has had video scoreboards installed in its football stadium and basketball, gymnastics, and volleyball arena since 1999, but until this season, the boards, as well as the luxury suites, were fed standard-definition video. When the baseball stadium was equipped with an HD LED video board this year, the athletic department knew that it was time to convert its video operations to high definition.
"We had these beautiful new video boards, but we were still living in an analog world, feeding 4:3 signals to the HDTVs in our stadium's suites," says Kevin Wagner, assistant athletic director for LSU. "It was obvious we needed to create greater compatibility between our production capabilities and the amenities in our stadiums."
With a limited time frame in which to complete the project, LSU turned to Sony Electronics.
"We decided to use Sony because they could provide us with the quality product we were looking for and a single point of contact," says LSU Sports Properties' David Landry.
Working with system integrator Crescent Communications, Sony had a very short window for doing the upgrade. Between the time that baseball finished its season in May and football played its first game in September, the entire HD control-room upgrade needed to be completed and connected via fiber to the football, basketball, and baseball venues.
"Sony had the resources to make sure we were up and running for the first football game," Landry says. "And they made sure all of the equipment was ordered and delivered in a timely manner, including any third-party equipment."
The new HD control room is equipped with Sony HDC-1450 studio cameras, an MFS-2000 production switcher, and LUMA monitors, which enable LSU to feed its video boards with the high-quality images that the screens are capable of projecting.
In addition to the control-room upgrade, LSU also upgraded the ENG equipment it uses to produce 42 weekly coach's shows for football, men's and women's basketball, and baseball throughout the year, as well as content for LSUsports.net. LSU purchased XDCAM HD PDW-700 optical camcorders and XDCAM EX PMW-EXC compact camcorders to use both at home and on the road.
"It was important to us," Landry says, "that the two PDW-700 cameras and the PMW-EX3 match the quality of the four HDC-1450 studio cameras used in the three venues."
In addition to being used for preproduced material, the XDCAM camcorders are used as live cameras during home games. LSU's video team records crowd shots, player and coach interviews, and other features for in-game playback, pre-game ceremonies, and halftime events.
Along with the control-room and ENG-equipment upgrade came a complete change in workflow, as the LSU video department shifted from BetaSP to XDCAM.
"The great advantage that we saw in XDCAM was that we could use the media for storage, whether it was for a day or a much longer period of time, and it was as close as possible to the tape workflow that we were used to," Landry says. "We can now produce features with our teams on the road to keep our fans up to date on LSUsports.net and to keep our shows current."
Of all of the upgrades LSU has completed for this year, Landry is most excited about the heightened image quality that both staff and fans are enjoying across the board(s). "It is exciting to know that our fans notice the new crystal-clear images on the video boards in the venues," Landry says, "and that we are now able to add these images to our archive."
Sony Professional Services & Programs
Lower costs, increase control and maximize uptime with Sony, a leader in Professional Services.
Since 1970, Sony Training Institute, the industry education leader, has trained thousands of video professionals like you on the latest service technologies and production techniques. In addition to offering production and post production courses taught with entirely digital or a mixture of digital and analog equipment, Sony Training Institute provides workshops designed specifically to put you on the right track in your transition to digital.
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