Digital Signage Devices
FAQs
What is Narrowcasting and Digital Signage?
- Narrowcasting, as opposed to broadcasting, reaches a very targeted audience; where they are; and (at best) when they are, ready to listen to a centrally controlled and distributed message.
- Digital Signage refers to all forms of video displays used where banners, billboards, posters, or other printed formats have typically been used.
What can digital signage look like?
Video, Graphic and Text elements are sized and arranged for display using the BZNP-100 software.
What advantage does a Sony digital sign network have over DVD, CD or VHS players?
- No duplication and mailing costs associated with physical media
- Local operators are NOT required to load physical media and maintain the player
- Traditional media allows no confirmation of playback. It is impossible to tell whether or not the VCR or TV was turned on and had the correct media.
What advantages does a Sony digital sign have over a computer based sign system?
- No local user intervention
- Low IT department workload
- No operating system failures, no blue screen
- No per sign software purchase
- Lower power consumption
What advantages does a Sony networked digital sign have over a set-top box?
- Network traffic is greatly reduced and can be scheduled for off-peak time at lower cost Video quality is better (DVD vs. off-air TV)
- Playback continues even if the network fails
- Content can more easily be viewed when it's needed (e.g. time zone issues)