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Ultra-Portable Projectors ideal for Field Sales Staff and other "On the Go" Professionals.
Affordable entry level business projectors – perfect for small to mid size classrooms and meeting rooms.
Great space savers. Ideal for class rooms, meeting spaces, or any place where large image is required in a small proj...
Premium Network Projectors - Ideal for executive conference rooms, training centers and larger classrooms.
These workhorse projectors deliver bright, high quality images ideal for larger audiences - 65 to 150 seats.
4K SXRD projectors are ideal for Visualization, Simulation, Auditoriums and Post Production applications.
Sony offers a variety of accessories for use with our projectors.
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are expected by the end of 2009?
Our current base of installed 4K systems is now well over 500, and we expect it will be over 1,000 by the end of the year. Recent months have seen tremendous commitment and growth for Sony 4K digital cinema. We announced agreements with AMC Theatres and Regal Entertainment Group to install our 4K systems across their entire circuits over the next 3 years. Those two agreements bring our number of planned 4K screens to about 11,000.
In addition, we continue to work with existing clients to expand their Sony 4K deployment and are in negotiations with many other national and regional theater chains who are interested in offering their customers the premier cinema experience. Contracted theater chains include Muvico Theaters, Landmark Theaters, Channelside, Alamo, Camera Cinemas and Lincoln Square, and we expect to make several new announcements shortly.
What are the major advantages of 4K?
From an audience perspective, it starts with improved quality: unprecedented levels of resolution and contrast and, ultimately, a much more dynamic, engaging and immersive entertainment experience in a movie theater. For exhibitors, offering 4K projection is a significant competitive advantage, offering the best image quality available. Sony 4K digital cinema systems are just that - complete projection systems designed and built to work together from the ground up... backed by Sony, a global leader in electronics.
Another important benefit of Sony 4K systems is that they are extremely scalable and flexible. Of course, our 4K system is able to playback 4K content, but it is also able to playback 2K content - better than 2K projectors - as well as a variety of other formats to meet our customers's needs. One other advantage of our 4K system is the ability to create stunning 3D presentations. 4K allows the use of two 2K images for full-time display of left eye/right eye images. This, coupled with high-quality image processing and optics, creates 3D images that are recognizably superior.
Sony's 4K 3D is relatively new–tell us about its progress in the past year.
The 3D landscape has exploded, with new releases being announced each month. Sony has joined forces with another company that is leading the 3D revolution - RealD, on a sales and distribution agreement that combines our 4K projector with RealD's 3D technology, offering exhibitors the best technology solution on the market... Since we announced our single-projector 3D lens solution, we are confident that Sony's 3D on 4K absolutely delivers the best 3D experience abvailable, which should drive the installation of over 400 Sony 3D systems by the end of the year, establishing Sony as a leader in 3D presentation.
What 4K-related technological advances can we expect in the future?
As a total entertainment company, Sony is committed to developing a full 4K system and workflow components, including a camera, storage and post production products, and of course, 4K projection... We are also working diligently to develop and offer the next steps in prduct development, including alternative light sources, expanded software offerings and state-of-the-art monitoring systems, to name a few.
What kind of co-existence do you expect for 2K and 4K technologies?
Clearly, we believe that Sony 4K provides the ultimate offering for moviegoers and research shows that most customers can see the difference between Sony 4K systems and 2K systems, regardless of screen size... We have published a white paper, available on our website, www.sony.com/4K, which clearly explains the science behind this reality. As a further sign of recognition of the superiority of 4K technology, other projector manufacturers have announced plans to make 4K projectors in the next couple of years, so it would appear there is a clear move toward 4K. Fortunately, we have been committed to 4K from the beginning and are confident that we will continue to make the best projectors in the business.
How do you see the digital rollout proceeding over the next 12 months?
The entire industry–manufacturers, exhibitors, studios and other organizations–are all working extremely hard to ensure that digital cinema is rolled out in the most effective way... Everyone understands that this is the industry's direction and that the movie theaters of the future will be digital. Now that the industry has recognized the value of 4K, the final hurldes will be meeting the financial realities of conversion, implementing and effective business model and tackling the logistics of rolling out digital technology in a theater. We're optimistic that soon, this industry will be well on its way to being a - mostly 4K - digital community.
How supportive is today's exhibition community of the digital transition?
Exhibitors are extremely supportive of a digital conversion, realizing the benefits that a digital environment can bring, including operational efficiency, expanded format offerings (like 3D) and alternative content to increase traffic to theaters...
What are your predictions for the future of live events projected in 4K?
As 4K cameras come onto the market, 4K workflow costs decrease and more Sony 4K projection systems get deployed, we expect it to become more and more common for live events to be delivered in 4K... There has already been tremendous progress in this area and we expect that we will see significant 4K live content in the next few years.
What is Sony doing to encourage more 4K content from the Hollywood studios?
We continue to work closely with each studio on delivering the right digital solution. The studios are very supportive of digital distribution, and specifically 4K resolution, with many executives citing that as their future direction... For example, Sony Pictures Entertainment has already made 4K a centerpiece of its distribution plans for the majority of its motion pictures. But perhaps the best example of the growing acceptance of, and demand for, 4K content occurred recently when 3 major studio motion pictures - which were all released within a month of each other - were made available to theaters for 4K projection.
Sony Professional Services & Programs
Lower costs, increase control and maximize uptime with Sony, a leader in Professional Services.
Since 1970, Sony Training Institute, the industry education leader, has trained thousands of video professionals like you on the latest service technologies and production techniques. In addition to offering production and post production courses taught with entirely digital or a mixture of digital and analog equipment, Sony Training Institute provides workshops designed specifically to put you on the right track in your transition to digital.
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Cameras - Production products are serviced in both our Eastern and Western Services Facilities.
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