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Sony Media Backbone Solutions: Workflows, not work-arounds.
Once you get past the glittering promises of file-based workflow, the reality can be sadly lacking. Incompatible file types and delivery formats trip you up. Duplicated efforts slow you down. What should be smooth and fast is all too often bumpy and sluggish. That's why Sony developed Media Backbone™ solutions, the portfolio of powerful tools to help you plan, orchestrate, streamline and manage your file-based workflow. Media Backbone tools handle everything from enterprise wide workflow orchestration to broadcast news and sports production, content management, file-based archiving and more.
It's no surprise that the company behind Media Backbone solutions is Sony. We helped drive the transformation from analog production to digital, from linear to file-based and from SD to HD. Today we're helping to set the agenda beyond HD to 3D, 4K and more. All along the way, we've delivered not just acquisition, but integrated workflows that help our customers achieve their business goals. It's an unrivaled heritage that today's Media Backbone solutions brilliantly carry forward.
Media Backbone Enterprise Management System:
Orchestrating the workflow across the enterprise.
At too many of today's broadcast networks, content distributors, post houses and movie studios, file-based production is woefully inefficient. Instead of a unified system, you have digital islands—separate workshops pursuing individual digital crafts. Now you can unify those workshops into a single, integrated content "factory." With the Media Backbone Enterprise Management System you can cut repetitive tasks, boost productivity and automate content transfers. Workflow orchestration can even help you improve monetization of assets, enhance your ability to charge for storage, and upgrade management visibility into the operation.
The Enterprise Management System is Service Oriented Architecture (SOA) middleware that orchestrates your workflow across all your operations. Instead of replacing your current transcoders, color correction and editing systems, Sony's approach orchestrates the systems you already have—getting them to work together in harmony. The System takes care of the mechanics, getting the right file in the right format to the right place at the right time—even with hundreds of differing customer requirements. The System keeps the right people informed by providing complete operational visibility. There is even a "live" monitoring mode that lets you see data flow in order to identify bottlenecks. And the System includes a powerful Content Management System, with role-based access and audit trails that give the right people fast access to the right assets. The Media Backbone Enterprise Management System can even serve as the front end portal to multiple MAMs throughout the enterprise.
For content creation and post
With dozens of projects and thousands of elements circulating in-house and around a network of external vendors, how can you keep tabs on it all? With distribution channels (and distribution requirements) proliferating, how do you stay on top? With disconnected, discrete processes, how can you cope? And how can you manage, access and track all that valuable content? The answer: Sony's Media Backbone Enterprise Management System.
Productions become ever-more elaborate. Distribution channels proliferate. What doesn't change? The number of hours per day. The number of days per week. The unrelenting pressure cooker of getting content to air faster than the competition. The Sony Media Backbone Enterprise Management System can help. The System organizes your existing cutting, finishing, transcoding, play-to-air, new media distribution and archiving operations as "services" in Service Oriented Architecture (SOA). The result is a more connected, more unified, and far more efficient operation.
See how the Media Backbone Enterprise Management System orchestrates production at:
Media Backbone Production System:
Fully integrated file-based production on scalable platform.
Until recently, acquisition meant tapes that required studio decks for playback and editing. Moving content required physically transporting tapes. And sharing content required copying tapes. Even the rise of nonlinear editing hasn't ended the need to move physical media around your facility. But today you're facing new pressures to cut turnaround times, increase creativity and feed new distribution channels—all while cutting cost. That's why Sony developed the Media Backbone™ Production System. It leverages the latest file-based acquisition to boost your productivity while cutting your costs.
This end-to-end solution integrates every aspect of the process: from planning, acquisition, edit, and playout to distribution and archive. This open-standards platform delivers incredible production efficiencies. And the system scales to suit everyone from broadcast station groups and regional sports networks to corporate, education and houses of worship.
- End-to-end, integrated production from acquisition to archive
- Improve time to air; shorten the production process
- Optimized for XDCAM® acquisition, yet compatible with other formats
- Supports ingest of User-Generated Content (UGC) from sources including mobile phones and consumer camcorders
- IP ingest system captures up to sixteen simultaneous transport streams from satellite links. IP preview option to monitor the incoming feeds.
- Fully networked with central, shared storage to maximize access, eliminate the need to run tapes and discs around the facility
- Task monitoring and content editing via web applications
- High-resolution Proxy editing—including voiceover and effects—from an ordinary PC
- Metadata can be added before, during or after recording
- Scalable system with versions to support the shared content management needs of corporations, colleges, houses of worship, local broadcasters, regional sports networks and national networks
- Robust support for best-in-class third-party systems including AP ENPS, Avid iNews, Data Direct Networks, Isilon, Norcom, Omneon and Vizrt
- Unified multi-site content access with search, preview and download functionality among main broadcast centers and affiliate stations
- Based on more than a decade of Sony expertise with NewsBase® ,SONAPS® and HDXchange™ installations in North America, Europe and Asia
In the newsroom
Ever since 19th century newspaper barons competed for scoops, media outlets have waged a constant battle to be first with the news. In this struggle, Sony's Media Backbone Production System is a powerful ally. Sony's centralized storage eliminates the need to "sneaker-net" physical media around your facility and eliminates the need to dub assets. Breaking news video is available to all departments at the same time. Now a journalist can write the script and lay in voiceover for a package, even remotely, while a craft editor accesses the same content to cut the tease for the 5:00 broadcast while another does the 11:00. Now assets can arrive in the newsroom already married to metadata with the story name, good shot markers, crew data and reporter notes.
At the sports network
Every sports outlet has the same game footage. The difference is how well you can access it, how attractively you can package it and how quickly you can distribute it. Sony's Media Backbone Production System can help. High-resolution Proxy enables staff members anywhere in the facility to view content without resorting to "sneaker-net." Powerful metadata tagging enables production assistants to log footage, tagging game highlights live, as they happen. You can even begin editing while still ingesting material. And you can reach larger audiences by delivering across multiple platforms.
At film schools and communications schools, the Media Backbone Production System empowers student workgroups with simultaneous access to content. And it supports the NLEs many schools are already using. But the system is not just for film schools. Any university can use the System to build a powerful, searchable database of video lectures. You can also store and manage any accompanying still images, audio files and related Excel®, Word®, or PowerPoint® files.
Any firm that uses audio/video communications can increase productivity through faster access to assets. You can boost creativity through enhanced collaboration, seamless sharing and unified networked production. And you are not limited to video assets. You can track and reuse SD or HD video, audio files, still images, scripts and any related Excel®, Word®, or PowerPoint® files. You can push content to digital signage. And you can manage the whole workgroup from the comfort of your PC.
Quick! Assemble a car reel with accompanying scripts, radio spots and print ads for both national and regional campaigns. Now do it for dog food. And for healthcare. We need it tomorrow. We need it today. We need it 15 minutes ago. Demands like these were made for the Sony Media Backbone Production System. Centralized storage means that all your content is close at hand. Powerful metadata tagging enables you (or your account people) to browse content from their own PCs. And shared storage means that multiple editors can access the same material simultaneously.
Houses of Worship
Sony makes it easier than ever to get the word out. The Media Backbone Production System unifies your workgroup through networked production. You get enhanced collaboration through shared access to content. And you can browse content from any networked Windows® or Macintosh® computer and easily push these assets to your website, your in-house digital signage as well as DVD production.
Easy and Efficient Archive Management
As information technology continues to progress, companies in every industry are working with ever-growing quantities of digital data. Sony's Optical Disc Archive system has been developed to help these organizations achieve safe, long-term storage of video, photos, text, and other important digital assets.
Optical Disc Archive leverages the technologies and reliability of optical discs originally developed for commercial broadcast equipment. The system can store important data safely for up to 50 years. It also succeeds in keeping down total archiving costs, and has a very low environmental footprint. The system is easily scalable: users can begin with a small archive stored on a few shelves, and expand into a large library as data accumulates.
Sony's archiving solution offers reliable and economical long-term storage suitable for broadcast stations, educational institutions, federal and local government agencies, banks, and many others.
Learn about the key advantages Sony's Optical Disc Archive solutions deliver, view system configurations, and hear from customers who are already utilizing these easy and efficient archive solutions. Learn more
Sony's footprint in media production is remarkably diverse. We can help in a wide range of operations—some of which may surprise you. Whether you're monitoring the health of your system, managing monthly costs, pushing H.264 files to digital distributors or authoring Blu-ray® Disc titles, Sony Media Backbone solutions make a difference.
New Media Distribution
Digital distribution is your fondest dream: the perfect frictionless market enabling customers to enjoy any content on any device anywhere in the world. Digital distribution is your worst nightmare: a bewildering diversity of delivery formats, codecs and rights management systems—with new services popping up all the time. Sony New Media Distribution can help.
We take the headaches out of connecting to the world of over 500 digital content distributors. We handle the rights management, delivery formats, transcoding and packaging. And we do it on a massive scale. We have 23 global facilities on all six continents. We provide localization services in 47 languages. We store six million assets across all content types. And we convert and deliver over 120 million files per year. So if digital distribution is your challenge, Sony New Media Distribution is your answer.
Vegas® Pro 12
The Vegas Pro 12 collection makes your nonlinear editing efficient, intuitive and integrated.
- Professional 64-bit video editing and audio mixing production environment
- Native format support for popular production formats including AVCHD™, XDCAM®, HDCAM SR™, XAVC™, and QuickTime® DSLR files
- Supports SD, HD, 2K, and 4K workflows
- Innovative 2D and stereoscopic 3D tools
- Powerful Smart Proxy workflow for editing CPU-intensive content on entry-level hardware
- GPU-accelerated rendering and playback performance with OpenCL™-supported devices from NVIDIA, AMD, and Intel
- Closed captioning creation and preservation during the editing process
- HDCAM SR encoding, for pristine project mastering and archiving
Here's the optimal solution for 2D and 3D Blu-ray® Disc authoring, developed by Sony Pictures Technologies. Designed for professional high-volume production, Blu-print 6 can handle complex authoring scenarios, yet it's easy and intuitive for novices and expert users alike.
- Blu-ray Specification compliant authoring system for all levels of BD production
- Full and accurate support for BDMV (Blu-ray Disc Movie Mode) content type: up to 999 movie objects, 9 video angles, over 2000 playlists
- Compliant support for all four HD codecs: AVC/H.264, VC-1, MPEG-2, and MVC (Multi-view Codec for Stereoscopic 3D)
- New Stereoscopic 3D features include MVC Support (Base + Dependent 2 ES file), Automatic Detection of 3D video vs 2D video, support for 3D PG and IG and more
- High-level scripting for endless creativity; access to the full range of Player Status Registers
- Able to integrate full Blu-ray Disc Java (BD-J) applications into a project
- Full complement of sophisticated menu effects
- HD Audio support for DD+ (Dolby® Digital), DTS-HD (Digital Theatre Sound), Dolby True HD, Dolby Digital, DTS and Linear Pulse Code Modulation (LPCM) audio files
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