Digital Motion Picture Cameras


SR Motion

Sony CineAlta equipment, now offers another creative breakthrough, SR Motion.

XDCAM Technology

XDCAM

XDCAM EX

PMWF3

HDCAM SR2.0
HDCAM SR2.0 Evolution

• S-Log
• SRW-9000
• Open Workflow with MXF and SR Lite
• HDCAM SR supports DPX file transfer now.
  MXF file transfer tomorrow!

• New SR Memory as Media of the Future
• HDCAM SR Tape
• Multi-Format Ingest and Transcoder Platform


For further information, please visit sony.com/production.






The power of S-Log   |   Back to Top
 
S-Log is a gamma function applied to Sony's electronic cinematography cameras, in a manner that digitally originated images can be post-processed with similar techniques as those employed for film originated materials. S-Log can reproduce the entire tonal range captured by a CCD or CMOS imager. The S-Log image can be described as the "Digital Negative" of the image acquisition process. Shooting in S-Log will enable the cinematographer to decide the exposure value by using a light meter, and offer a smooth transition from film acquisition to digital acquisition. Learn more about the power of S-Log, click on the links below:

S-Log within Digital Intermediate workflow S-Log: A new LUT for digital production mastering and interchange applications


SRW-9000   |   Back to Top
 
Click the thumbnails to enlarge.



SRW-9000


SRW-9000Sony Electronics is unveiling the next generation of its HDCAM SR™ production technology, with new products and planned upgrades ranging from acquisition and storage to archive and production efficiency.

The announcements include the new SRW-9000 HDCAM SR camcorder, available this month with a "future-proof" upgrade path to 35mm imaging and file-based production; the planned delivery of new SR memory solid-state media; and more cost-effective BCT-SR series tape pricing.

"HDCAM SR technology now meets the current and future needs of high-end cinematic and TV broadcast production," said Rob Willox, director of Sony Electronics' content creation group. "SR is already file-based, and can support data recording in resolutions up to 4K as DPX today. The benefits of non-linear acquisition are now a production requirement. The addition of solid-state media enhances the format's inherent file-based design and brings SR's proven quality to an even wider audience.

The new SRW-9000 camcorder combines the SR format's image quality with the versatility of a one-piece camcorder. The full HD (1920 x 1080) resolution camcorder uses 2/3-inch CCDs with a 14-bit A/D converter and digital signal processing to capture up to 1080/60P images with a high level of detail.

Recognizing the market's requirement for a 35mm 'B' camera complement to its high-end F35, Sony is unveiling an optional upgrade path for the SRW-9000 to a 35mm imager and PL mount to increase the camcorder's flexibility and protect a user's ownership investment.


Open Workflow with MXF and SR Lite   |   Back to Top

The increase in HD programming has increased the demand for selectable video bit rates, multiple frame rates, greater format flexibility and workflow optimization. Across the SR range, Sony can deliver up to 1080/60P and 50P recording at 880 Mb/s data rate, and that range also now includes a next-generation file transfer and storage technology.

Sony is announcing the latest in HDCAM SR compression, "SR Lite," which is a 220Mbps data rate codec based on the open MPEG-4 SStP (Simple Studio Profile) and will be supported as an MXF wrapped file, ensuring high picture quality and enabling almost real time exchange over a GB Ethernet connection.

"SR Lite" is designed to provide more efficiency and flexibility for SStP file-based production, using an open codec that is ideal for high-end cinematic and broadcast production. Content recorded on HDCAM tape can also be integrated into the MXF SStP file-based operation since the system is backwards-compatible.
 
Three transfer rates -- 880Mbps, 440Mbps and 220Mbps -- will all be available in future HDCAM SR products. Sony is also announcing the next version of its popular SRW recorder, the SRW-5800/2. This updated deck, to be available next summer, will support MXF file transfer and the 220 Mbps data rate as well as the ability to record and playback 4:4:4 content at 2X real time. These capabilities will also be available to existing SRW-5800 owners through optional hardware upgrades.



HDCAM SR supports DPX file transfer now. MXF file transfer tomorrow!   |   Back to Top

New SR Memory as Media of the Future

The new SR solid state memory cards will deliver rapid transfer rates of more than 5 Gbp/s and storage capacity of up to 1TB. This new SR memory technology is designed to be the ideal media for future high-end production, with native acquisition capabilities for applications such as 3D 1080p and higher resolutions up to 4K.

Sony also plans to deliver an upgrade to SR memory on the existing SRW-9000 camcorder together with a memory adapter for the F35 and F23.
 



HDCAM SR Tape   |   Back to Top

HDCAM SR TapeWhile production and post-production move to file-based workflows, Sony's HDCAM SR tape continues to be the primary choice for the highest-end HD acquisition and archive. Sony's new HDCAM SR roadmap and its commitment to an SR file-based workflow will enable the format to offer increased value from acquisition to archive.

For the immediate future, Sony's new pricing structure for small-shell HDCAM SR cassettes will begin in January 2010, offering a near 25 percent cost reduction on the BCT40SR, the preferred model for SR production, as well as other cost savings on the BCT6SR and BCT33SR models.

"Our enhancements to the SR technology extend far beyond product announcements," said Willox. "We're reassuring customers that what they buy not only works now, but also supports future needs and delivers a return on their investment."


Multi-Format Ingest and Transcoder Platform   |   Back to Top
 

Sony is announcing a new resolution-independent multi-format ingest and transcoder platform. Based on Cell processor technology, with up to 128 cores per workstation, each system can be configured to meet a number of challenges faced by broadcasters and post production facilities.

Each system can simultaneously ingest content from up to four high-definition VTRs (four sampling 4:2:2, or two sampling 4:4:4 signals) in parallel. Depending on the target workflow, the systems are designed to allow users to choose to deliver content directly to their shared storage using many of today's popular file formats including MXF, DPX, J2K and Avid DNxHD.
 

The solution can also be configured as a dedicated transcoding solution, where both source and target material is file based. Like the ingest process, the system can process a diverse range of file formats with resolutions scaling from proxy up to 4K and uses advanced render queue management, metadata exchange and automated Quality Control "QC" techniques. Additionally, the system can manage both ingest and transcoding processes simultaneously by intelligently managing its allocation of resources between real-time (ingest) and non real-time (transcoding) activities.


More information coming soon!

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Training

Since 1970, Sony Training Institute, the industry education leader, has trained thousands of video professional like you on the latest service technologies and production techniques. In addition to offering production and post production courses taught with entirely digital or a mixture of digital and analog equipment, Sony Training Institute provides workshops designed specifically to put you on the right track in your transition to digital.

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Locations:

1730 N. First Street
Mail Stop 1SE
San Jose, CA 95112

123 West Tryon Ave
Teaneck, NJ 07666

Need to Contact Us?

Cameras - Production products are serviced in both our Eastern and Western Services Facilities.

Eastern Service Facility

Sony Electronics Customer Service

123 W. Tryon Ave.

Teaneck, NJ 07666

Phone: 201.833.5300

Fax: 201.833.5312

Western Service Facility

Sony Electronics Customer Service

2706 Media Center Dr., Suite 130

Los Angeles, CA 90065

Phone: 866.766.9272