Sony takes recording seriously. After all, we manufacture more than the recording media: we build the entire recording system. Media has always been an indispensible component of Sony's industry-changing formats. And recording media plays a fundamental role in the reliability of our recording systems. In addition, Sony Professional Media is backed by a team of sales, marketing and technical professionals, all supporting you from acquisition to archive.

Sony Pro Media does more than capture and play outstanding images, it represents the ultimate performance partner for Sony professional recorders. Sony media is designed for maximum reliability. Meeting this objective requires high output, low noise, and the physical strength to withstand the rigors of the most adverse shooting environments. Our customers take advantage of this every day they use Sony Pro Media.

For over a half of century Sony has invested in the success of our customers with the relentless introduction of new media technology to support their ever-changing needs.

In addition to exceptional products, Sony Pro Media supports you with extraordinary programs:

Sony Media Rewards is the new name for Rewarding Recording, the program that earns end users 2.5% in program dollars on their Pro Media purchases, redeemable for a variety of rewards.

Sony Recovery and Technical Support routinely perform the seemingly impossible, from recovering flood-damaged tapes to retrieving files thought to have been lost.