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Sony and All Mobile Video Team to Build New 3D Video Production Truck for Sports and Live Entertainment

Sony Electronics and All Mobile Video are combining their technology resources to build a new fully 3D-capable, cine-enabled HD video production truck. The new truck is planned to hit the road this summer and is expected to handle a range of projects, from sports to live events to entertainment. AMV will also demonstrate the new truck in Sony's booth at NAB 2010.

The 53-foot double Expando, which will be similar in design to AMV's current Titan unit, will feature 3Ality Digital 3D rigs using Sony HDC-1500 cameras, as well as Sony's MVS-8000G production switcher, SRW recording decks and HD production monitors.

"The 3D landscape is exploding, with consumer demand for 3D content increasing due to recent successful motion pictures and live events," said Eric Duke, president of All Mobile Video. "With more 3D networks and channels coming online, there's a greater need for high-quality 3D production capabilities, making the timing perfect for unveiling this new mobile unit."

Duke added that the new truck "is among the first of the next generation of customized 2D/3D HD capable mobile production trailers," giving producers a more efficient way of rapidly deploying state-of-the-art services in 2D or 3D without the need for separate mobile units and crews.

"3D is the new technology requirement for live production," said Alec Shapiro, senior vice president for sales and marketing, Sony Electronics' Broadcast and Production Systems Division. "We're proud to take our relationship with AMV to a new level, developing a cutting-edge platform that will provide the ultimate in image quality, performance and flexibility, while delivering the unique 3D viewing and entertainment experiences that consumers now expect."

AMV and Sony have worked together for several years, with AMV using Sony HD production technology on several high-profile production "firsts," including the first HD broadcasts of the Miss USA/Universe Pageants, the first HD coverage of the Indianapolis 500, and the first HD theatrical release of a Broadway musical, RENT.

In recent years, Sony HD cameras have been the choice for most commercially successful 3D motion pictures and live sports/entertainment events produced to date, with leading 3D production companies using Sony HD cameras and production systems to cover their 3D projects. In digital cinema, Sony has signed agreements to install approximately 11,000 of its 4K digital cinema projection systems, of which 2,500-3,000 will be equipped for 3D, over the next few years in the U.S. Sony is also launching a line of 3D Full HD 1080P high frame rate BRAVIA televisions.

All Mobile Video is the country's premier provider of end-to-end video and audio solutions for entertainment, sports, as well as news programming and corporate events. The company offers a full spectrum of services, from its midtown Manhattan sound stages which are fully equipped with HD and/or SD resources, complete onsite post-production capabilities, as well as mobile production/editing trucks and extensive HD/SD transmission solutions via fiber or uplink. AMV maintains an extensive equipment inventory of the most currently available technology that allows the company to fully custom spec any facility at any location domestically or internationally.