3D Commercial
3D Commercial
3D Commercial
Sony Electronics Inc.
08/09/2010
Peyton Manning and Justin Timberlake get a first look at Sony 3D in a new TV commercial. The duo visits the 3D Technology Center in Sony's Innovation Center building, a recurring theme in this year's Sony spots. As Manning and Timberlake walk through the room, they don pairs of 3D glasses to see employees at work on 3D movies, sports and games. It's when Timberlake decides to take off his 3D glasses that things get even more interesting.
 
3D behind-the-scenes
3D behind-the-scenes
3D behind-the-scenes
Sony Electronics Inc.
08/09/2010
Go behind-the-scenes and see the filming of Sony's new commercial featuring Peyton Manning and Justin Timberlake.
 
SRW9000 In the Field: Mercedes-Benz Digital Media
SRW9000 In the Field: Mercedes-Benz Digital Media
SRW9000 In the Field: Mercedes-Benz Digital Media
Robert Campbell
Abel Cine Tech
08/03/2010
Mercedes-Benz Digital Media shoot promo videos which appear on television and in dealerships across the country. Recently, they approached Abel to test out the Sony SRW9000 on one of their shoots. With its 4:4:4 recording, extreme dynamic range and the high quality of the HDCAM SR format, the camera made for an easy choice. Robert Campbell, Director of Photography, really liked having the ability to change frame rates up to 60p in 1080, and especially appreciated that the camera could ramp up the frame rate while shooting. Also, notice how well both highlight and lowlight information is preserved, especially during the sunset shots; additionally, we ramped up several shots, so keep your eyes out for those as well.
 
Mercedes - Behind The Scenes
Mercedes - Behind The Scenes
Mercedes - Behind The Scenes
Sony Electronics Inc.
06/24/2010
Behind the scenes look at 3D technology
 
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Sony Electronics Inc.
06/01/2010
Ryan Sheridan from Otto Nemenz discusses his company's experience with the F35 CineAlta camera, industry use of Digital Cinema Production tools & workflows, and benefits of S-Log.
 
Cyber-Shot TX7 Camera Ad
Cyber-Shot TX7 Camera Ad
Cyber-Shot TX7 Camera Ad
Sony Electronics Inc.
04/29/2010
Sony's new commercial features Taylor Swift testing out the camera's iSweep Panorama mode to capture all of her fans at one of her concerts.
 
Cyber-shot TX7 Camera Behind The Scenes
Cyber-shot TX7 Camera Behind The Scenes
Cyber-shot TX7 Camera Behind The Scenes
Sony Electronics Inc.
04/29/2010
Go behind-the-scenes and see the filming of Sony's new commercial featuring Taylor Swift.
 
The Making of Tornado  (Duracell Commercial)
The Making of Tornado (Duracell Commercial)
The Making of Tornado (Duracell Commercial)
Michael Karbelnikoff
Sony Electronics Inc. and Band Pro
02/23/2010
View the making of the "Tornado Duracell Trusted Everywhere Campaign" using the Sony F35 camera
 
SRW9000 LA Event
SRW9000 LA Event
SRW9000 LA Event
Sony Electronics Inc.
12/01/2009
Introduce the SRW9000 and unveil Sony's cinema camera direction and advanced file-based post workflows
 
Jackson Hole Video
Jackson Hole Video
Jackson Hole Video
Sony Electronics Inc.
09/03/2009
See how the Sony SRW9000 HDCAM SR Camcorder captures the breathtaking beauty of Jackson Hole, Wyoming.  
 
SRW9000 SR Camcorder with Keith Vidger
SRW9000 SR Camcorder with Keith Vidger
SRW9000 SR Camcorder with Keith Vidger
Sony Electronics Inc.
04/02/2009
Keith Vidger introduces the newest member of the CineAlta family, the SRW9000.
 
Thoroughbred
Thoroughbred
Thoroughbred
Sam Nicholson
Sony Electronics Inc. and Stargate
01/01/2008
Sam Nicholson, Stargate Digital Production house founder and renowned Digital Cinematographer, works with the F35 to bring Thoroughbred story to life.