3D behind-the-scenes
3D behind-the-scenes
3D behind-the-scenes
Sony Electronics Inc.
08/09/2010
Go behind-the-scenes and see the filming of Sony's new commercial featuring Peyton Manning and Justin Timberlake.
 
SRW9000 In the Field: Mercedes-Benz Digital Media
SRW9000 In the Field: Mercedes-Benz Digital Media
SRW9000 In the Field: Mercedes-Benz Digital Media
Robert Campbell
Abel Cine Tech
08/03/2010
Mercedes-Benz Digital Media shoot promo videos which appear on television and in dealerships across the country. Recently, they approached Abel to test out the Sony SRW9000 on one of their shoots. With its 4:4:4 recording, extreme dynamic range and the high quality of the HDCAM SR format, the camera made for an easy choice. Robert Campbell, Director of Photography, really liked having the ability to change frame rates up to 60p in 1080, and especially appreciated that the camera could ramp up the frame rate while shooting. Also, notice how well both highlight and lowlight information is preserved, especially during the sunset shots; additionally, we ramped up several shots, so keep your eyes out for those as well.
 
Report from Vancouver
Report from Vancouver
Report from Vancouver
Mark Hallinger
NewBay Media
07/01/2010
TV Technology's Mark Hallinger goes behind the scenes with NBC's Operations team to discuss technical innovations and challenges in covering the 2010 Winter Games
 
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Ryan Sheridan / Otto Nemenz – F35 CineAlta, S-Log, and Digital Cinema Production
Sony Electronics Inc.
06/01/2010
Ryan Sheridan from Otto Nemenz discusses his company's experience with the F35 CineAlta camera, industry use of Digital Cinema Production tools & workflows, and benefits of S-Log.
 
Hot Products Overview
Hot Products Overview
Hot Products Overview
Sony Electronics Inc.
05/04/2010
See the hot products that Sony is featuring at NAB this year.