Broadcast & Business| Professional Services| Product Registration| bpcvalue.com
Rear projection televisions with native 1920 x 1080 high definition are now populating the consumer market. Any movie theater owner who aspires to deliver a better-than-home-theater experience today and in the future must ultimately provide higher-than-HD resolution. 4K delivers exactly that. Unanimously adopted in July 2005, the Digital Cinema Initiatives (DCI) specification version 1.0 for digital cinema clearly establishes 4K projection, defined as 4096 by 2160 pixels displayed on a 1-to-1 basis. Sony's SRX Series is the world's first commercially-available projector to deliver this resolution.

Theater Owners
Sony CineAlta 4K™ Digital Cinema Systems secure the most exciting, highest resolution imagery for motion picture theaters. Sony Digital Cinema Systems protect a theater’s investment by supporting present 2K content playback while, at the same time, protecting that investment for the advent of motion pictures produced and distributed in 4K… soon to be playing “at a theater near you.”

Engineering Departments
CineAlta 4K Digital Cinema Systems are built to the standards that made Sony the number one brand name in the world: cost-effective, robust, functional. They are also built to the DCI Specification – providing 2K and 4K playback/projection, interoperability with currently installed systems and full-wrap security. And Sony’s Screen Management System enables smooth operation and show management in every SXRD 4K auditorium.



SRX-R220 SRX-R210

Customer Applications

  UCSD Calit2 Center: Highlights of the benefits Calit2 has realized by implementing the Sony SXRD 4K projector in their visualization theater. (Run Time 2 min 22 sec)

  UCSD Calit2 Center: Presentation of the Center's experiences using the Sony SXRD 4K projector for an array of visualization projects, including product flexibility and reliability. (Run Time 9 min 18 sec)

Press Releases

FORT LAUDERDALE FILM FESTIVAL CHOOSES SONY SXRD 4K DIGITAL PROJECTOR FOR PREMIER VENUE

SONY SXRD PROJECTORS SNARE AUDIENCES WORLDWIDE AT PREMIERE SCREENINGS OF "SPIDER-MAN 3" IN FULL 4K RESOLUTION

SONY EXTENDS CINEALTA BRAND TO ITS LINE-UP OF SXRD TECHNOLOGY

SONY TEAMS WITH ACS IN SXRD 4K DIGITAL CINEMA SYSTEMS FIELD SUPPORT AND ON-SITE SERVICE

MUVICO CHOOSES SONY SXRD 4K PROJECTORS FOR CONVERSION TO DIGITAL TECHNOLOGY

THE CURTAIN RISES ON SONY'S NEW SXRD 4K DIGITAL CINEMA PROJECTOR

SONY UNVEILS COMPLETE SXRD 4K DIGITAL CINEMA SYSTEM AT SHOWEST 2006

SONY SXRD PROJECTORS SNARE AUDIENCES WORLDWIDE AT PREMIERE SCREENING OF "SPIDER-MAN 3" IN FULL 4K RESOLUTION

Resources

Brochures
Digital Cinema
Digital Cinema Glossary
SRX-R220/R210
Professional Services/Customer Support

Technical White Papers
Technical White Paper

Lens Calculator
SRX-R210, R220

Industry Related links
www.dcinematoday.com
DCinemaToday is focused on the use of digital technology in cinema exhibition, specifically the use of digital projection and digital sound in commercial movie theatres.

www.digitalcinemareport.com
Digital Cinema Report is an online source available 24/7 that provides an in-depth and informed global perspective on all of the incredible business and technology changes that are currently taking place in every phase of the entire moviemaking and exhibition process.

Installation Profile: Resolution Revolution
Digital cineplex draws viewers with top-notch 4K projection.

Events

ShoWest Mar 10-14 Las Vegas, NV

University Film & Video Association (UFVA) Aug 12-16 Colorado Springs, CO

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